The United Negro College Fund (UNCF) stands as one of the most successful philanthropies in American history. Its incisive slogan – a mind is a terrible thing to waste – is etched into our collective memory because it challenges us to fulfill every promise of human improvement. We must never believe this principle can be reduced only to a branding exercise or advertising tagline, for it resonates with the necessity of seeking social justice through the immediate needs for higher education. The mind is a wonderful thing to nurture, cherish, and protect.
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Frederick Douglas Patterson |
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Christopher Fairfield Edley, Sr. |
Christopher Fairfield Edley, Sr. (1928-2003) became President and CEO of the UNCF in 1973 just after the Advertising Council, a public service organization, coined its famous slogan. He had graduated magna cum laude from Howard University in 1949 and received his law degree from Harvard University in 1953. He then joined the Human Rights Commission of Philadelphia and became a law partner of the firm of Moore, Lightfoot & Edley. Over the course of a 17-year career with the UNCF, Mr. Edley developed it into one of the most widely recognized charitable organizations in the nation, increasing the visibility of the needs of Black colleges. Leveraging the UNCF mission into further prominence through strategic marketing, Mr. Edley broadened its campaign to television in an annual telethon with the singer Lou Rawls as host. His work set new standards in public service advertising. Further, he orchestrated the largest individual donation in the history of Black philanthropy – a $50 million challenge grant in 1990 from publishing magnate Walter H. Annenberg.
The achievements of African American professionals in the struggle for racial justice in the U.S. have lasting importance to this day. The innovative leadership of Frederick Patterson and Christopher Edley of New Rochelle stand high among many signal achievements, and we salute their lives of service and activism during Black History Month as we study and learn African American history throughout the year.
February 1, 2021 / David Rose / New Rochelle Public Library Archive
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